ELIZEE SHOES

Founder Erika Carrero loved living life in heels: traveling for business, dashing between meetings and enjoying social events, but every night ended with her feet in pain. Unable to find beautiful and comfortable footwear that could support her personal and professional schedule, she resolved to make her own.

After an extraordinary year of research in Milan, attending a prestigious design academy and partnering with artisans, podiatrists and biomechanical engineers to create a signature comfort insole, Elizée was born. And with it, a new standard for wearability in luxury heels.

Shopify Website Design & Development

In partnership with Kelly Russell, the eCommerce Director of Anyon Atelier, and Caitlin Hill of Citrus & Cedars, we developed a creative plan for the look and feel of the new Anyon Atelier website. This included drawing inspiration from external sources, developing brand storytelling concepts and programming custom features to separate Anyon Atelier from other online competitors within their niche.

Webpage featuring high-heeled sandals and shoes in various styles, with promotional banners for summer collection and bestseller shoes.

Highlights

  • Ongoing creative support

  • Search Engine Optimization

  • Blog design

  • Product marketing strategy

  • User experience focus

Klaviyo Email Marketing

Over the years of our partnership, I have worked with the evolving marketing team at Anyon to aide their creative effort through email marketing design, strategy, list management, composition, and implementation.

Email Marketing Highlights

An advertisement for Elizée featuring a woman sitting on a gray armchair in a bright room, wearing a pink and white floral top and white pants. The ad includes images of shoe samples, a foot pressure relief device, and various women's shoes, with promotional text and a call to action to follow on Instagram.
An advertisement for Elizée shoes featuring a woman wearing gold high-heeled sandals. Text offers 20% off on first purchase with code ITALY20 and free domestic shipping. Showcases best-selling shoes from brands Deia, Frecia, and Adriana. Mentions media recognition by Elle, Who What Wear, and Glamour. Includes Instagram handle @elizzeeshoes and photos of different shoes and women wearing various heels.
A fashion advertisement for Elizée shoes featuring a woman in a black blouse and white pants, showcasing various high-heeled shoes with customer reviews and a promotional discount.